Mobile users are increasing rapidly so is mobile internet users. India which stands at 2nd position just after China has a mobile user base of 684 million. Also it’s interesting to know that out of 375 million internet users in India, 303 million were mobile internet users which itself says pretty clearly that mobile will soon overtake desktop.
With the increase of mobile internet users it’s been found that 90% of their time (while surfing internet on mobile) is spent on some app & this tends to increase year on year. That’s why businesses are now focusing on mobile apps as they are no more just an option but seems like it’s even more important than desktop’s now.
Every business is trying to leverage mobile users due to which Google playstore & iTunes have been flooded with mobile apps into all categories. Now increase in number of apps has increased the competition which made it difficult for the businesses to get their apps noticed.
Now in order to beat the competition businesses needs to make their apps discoverable. In most of the cases users find an app by search which is 53% on Google playstore & 47% on iTunes.
“For the average app, search actually makes up the vast majority of installs”, says Ankit Jain, Head of Search at Google Play. Now here lies big opportunity for all. Your app must appear when a user searches for some relevant app in the playstore or iTunes. This is the challenge that can be solved with the help of App Store Optimization (ASO).
App Store Optimization is the process of improving visibility of apps to rank higher in app store searches. It is very much similar to what SEO is for website discoverability, ASO is for apps. The goal of ASO is to get more people to the app detail page which ultimately helps in getting more downloads.
In ASO one needs to optimize the app detail page while submitting it on playstore or iTunes. Below are 6 steps that one needs to take before submitting an app :-
Most of the APP Developers just focus on developing and submitting an app without spending any time on planning for ASO. They pick random keywords and write app description at the last moment & loose it all.
“ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO. ASO is not a simple process, and you might not see the impact overnight, but if you’re willing to invest in it, the outcome can be incredibly worthwhile”, says Ian Sefferman, the CEO of MobileDevHQ.
Some of the benefits of doing App Store Optimization are:-
App Store Optimization takes time as we need to test the rankings by making subsequent changes unless we achieve an optimal growth. Doyze Software Solution is a result oriented Digital Marketing company which provides App Store Optimization Services. So if you have an app and you are struggling to market it, do let us know. We will help you get your app more discoverable.